Pat McGrath joins Louis Vuitton as Creative Director to unveil the highly anticipated La Beauté Louis Vuitton Beauty Collection.
"Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation."
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LOUIS VUITTON BEAUTY
Louis Vuitton is preparing to make a bold move into the beauty industry with the launch of La Beauté Louis Vuitton in Fall 2025. The legendary fashion house has tapped none other than Pat McGrath, the British makeup icon, as Creative Director for its debut cosmetics line.
This announcement comes after more than 20 years of partnership between McGrath and the fashion house, during which she created iconic makeup looks for their runway shows, including colorful designs, flames, and futuristic eyes. Under McGrath’s leadership, the collection will reflect the same level of craftsmanship, creativity, and innovation that Louis Vuitton is known for in fashion. As she puts it, “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
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